What is the right nicotine strength for me?

Finding your perfect nicotine strength for vaping comes down to personal preference as well as a number of the factors below:

  • Mouth to Lung or Sub Ohming - Depending on whether your vape device is for Mouth to Lung or Sub Ohming can impact on your nicotine strength preference. Generally, vapers prefer a lower nicotine strength when Sub Ohming.
  • Taste and Throat Hit: Higher nicotine strengths can give e-liquids a harsher taste and a more intense throat hit. Some vapers prefer lower strengths for a smoother hit and increased flavour.
  • Usage: If you're the type of vaper that enjoys longer vape sessions and vape throughout the day then higher nicotine levels may be too much for you and could even cause dizziness or nausea. However, if you vape sparingly throughout the day then you may prefer higher nicotine strengths
  • Prior smoking habits: Generally, if you were smoking 1-2 packs per day then you will prefer a higher nicotine strength than someone who smoked much less.

Considering these above factors, we've put together some recommended ranges for starting nicotine strengths for new vapers. Best to start at the lower end of the ranges and then increase slowly if required. You can also try our free matcher for further recommendations.

Vaping nicotine strengths